Inniskillin
From Canada’s first estate winery to a brand ready to lead the next fifty years.
Inniskillin is Canada’s original wine estate, a pioneer that changed how the world perceives Canadian wine. Yet, despite a history of accolades, the brand had started to feel dated in a market increasingly appealing to younger, design-savvy audiences. The rebrand was about more than just a visual refresh; it was a chance to reclaim Inniskillin’s position as a leader in the industry, honouring its heritage while embracing a bold, modern future.
Art Direction
Brand Positioning
Visual Identity
Environmental Design
Packaging Design
The repositioning as “makers of the impossible” set the tone for the new identity, which draws inspiration from Inniskillin’s award-winning 1970s era. The design layers contemporary sophistication over this rich heritage, creating a brand that feels both timeless and fresh.
At the core is a simplified emblem—an evolved “I” pillar that honours the winery’s founders. This elegant anchor is paired with a flexible system of bold colour blocking, flowing curves, and metallic treatments, distinguishing the Estate, Discovery, and Reserve tiers while tying the range together.
The result is a brand that feels confident and unapologetic, ready to lead the next fifty years of Canadian winemaking.
Designed at Jacknife