IntouchCX
A legacy innovator reframed as a confident leader in customer experience.
In a crowded, fast-moving industry, IntouchCX (formerly 24-7 Intouch) faced a critical challenge: how to evolve from a legacy brand into a modern leader in customer experience. After two decades of partnering with Fortune 500 companies, their identity had grown stale, struggling to reflect the innovation and agility that defined their work. The rebrand was an opportunity to shed the constraints of the past and reassert IntouchCX as a confident, forward-thinking partner—one that balances technical precision with human-centred design.
The brand system was designed as a cohesive family, unifying IntouchCX’s suite of software products under the master identity. Every element—from colour and typography to iconography—works together to create a sense of connection, ensuring that even the most specialised solutions feel intuitive, familiar, and unmistakably IntouchCX. It’s a system built for clarity and adaptability, so teams can innovate while staying true to the brand’s core.
Strategy
Brand Positioning
Naming, Art Direction
Visual Direction
Copywriting
Visual Language
Environmental Direction
Website Direction
Communication Design
The evolution began with a name change, shifting from “24-7 Intouch” to “IntouchCX” to refocus the brand on its core: customer experience. The new identity strikes a balance between angular precision and softer, human details, with the icon doubling as a shield—a symbol of trust and protection for clients and consumers alike.
A cohesive branded house system was designed to tie IntouchCX’s suite of software products back to the master identity. Every element—from colour and typography to iconography—works together to create a sense of connection, ensuring that even the most specialised solutions feel intuitive, familiar, and unmistakably IntouchCX. The system is built for clarity and adaptability, giving teams the tools to innovate while staying true to the brand’s core values.
The result is a brand that feels both mature and modern, ready to lead in a global market.
Designed at Jacknife