Kira
The AI disruptor that redefined legal review needed a brand to match its momentum.
Kira Systems revolutionised legal review with machine learning that scans contracts faster and more accurately than human review. But while the product was at the cutting edge of AI, the brand had fallen behind—visually dated and too narrow for its potential. The rebrand was an opportunity to align Kira’s identity with its innovative spirit, creating a brand as sharp and forward-thinking as the technology it represents.
Art Direction
Visual Identity
Merchandise Design
Interior Design
Website Design
The refresh embraced Kira’s technical roots while amplifying its momentum. At the heart of the new identity is the Monocle, an icon simplified into parentheses inspired by coding syntax, symbolising speed, independence, and precision. It’s a nod to both legal tradition and the brand’s ability to act at the pace of modern technology.
The broader system blends technical rigour with personality. Traditional typography grounds the brand in authority, while expressive illustration reveals the human side of the team. Clarity, efficiency, and storytelling are woven throughout, ensuring the brand feels as innovative as the solutions it delivers.
The result is a brand that stands as the gold standard in machine learning for law—and ready to extend its influence even further.
Designed at Jacknife