Make It Epic Hobbies Company
Disrupting a traditional hobby with technology, precision, and unapologetic style.
In a world of miniatures defined by tradition, Make It Epic Hobbies Company is carving a new path. Founded by three entrepreneurs spanning North America, the brand sets itself apart through technology, artistry, and a determination to rethink the miniature hobby experience. The rebrand was an opportunity to reflect this innovative spirit, creating a visual identity as bold and disruptive as the products it represents.
Art Direction
Brand Positioning
Visual Identity
Copywriting
Social Design
Packaging Design
The identity is inspired by geodes, with their geometric, layered structure informing a design language of grids, colour, and form that feels both natural and engineered. The logo—a geometric star or snowflake—nods to the founders’ Canadian and American roots, while the brutalist-influenced system gives the brand a modern, recognisable presence.
The result is a brand that feels authentic to its community while pushing the hobby forward—future-minded, technically driven, and unapologetically distinct.
Designed at Jacknife