Design isn’t just about aesthetics—it’s about telling stories, solving problems, and creating connections that endure. For over a decade, I’ve shaped brand identities, systems, and visual languages that bridge strategy with culture, helping entrepreneurs, companies, and organisations express who they are and where they’re going. My approach is thoughtful and purposeful, blending clarity with craft to build brands that move with meaning and resonate deeply.
Growing up in a small coal village in Scotland, I learned early that good work serves a real purpose. It’s honest, considered, and built to last. That ethos has guided my career as a multidisciplinary designer, where I’ve spent the past decade working across creative agencies in Toronto, refining my approach to experiential design and brand identity. I thrive in environments that value collaboration, clarity, and purpose—because the best work happens when strategy meets humanity.
Beyond client projects, I explore personal, experimental work that pushes boundaries and uncovers new possibilities. Whether redefining a legacy brand or crafting something entirely fresh, I believe design should be meaningful, purposeful, and full of potential. It’s not just about what we create, but the impact it leaves and the stories it carries forward.
What I do
Naming
Identity Design
Visual Language
Creative Direction
Art Direction
Web Design
Spatial Design
Packaging Design
Copywriting
Illustrations
Signage & Wayfinding
Iconography
Validations
RGD Judge
RGD Kira
RGD Gamut Packaging
Availability
Currently working at Jacknife Design in Toronto, Canada, however open to chat about collaborations within Canada or new projects based out the UK.
Currently available for remote and freelance opportunies only.