I’ve always seen design as more than just how something looks, it’s about the stories we tell, the problems we solve, and the connections we create along the way. For over a decade, I’ve had the privilege of shaping brand identities and visual systems that help businesses and organisations find their voice and share it with the world. It’s about bringing strategy and culture together in a way that feels authentic, thoughtful and is built to last.
What drives me is the craft. The attention to detail, the care taken during the process and the belief that good work should serve a real beneficial purpose.
Based in Toronto, I’ve spent years collaborating with teams who value clarity, creativity, and a human-centred approach. Whether it’s through client projects or personal experiments, I am continuously exploring how design can push boundaries, spark conversations, leave a lasting impressions and hopefully, the world in ba better place.
When I’m not working with clients, I am often delving into side projects that test new ideas or reimagine old ones. For me, design is about more than the final product; it’s about the impact it has, the stories it tells, and the way it brings people together.
Services
Naming
Identity Design
Visual Language
Creative Direction
Art Direction
Web Design
Spatial Design
Packaging Design
Copywriting
Illustrations
Signage & Wayfinding
Iconography
Validations
Availability
Currently working at Jacknife Design in Toronto, Canada, however open to chat about collaborations within Canada or new projects based out the UK.
Currently available for remote and freelance opportunies only.