Inniskillin
Inniskillin, Canada’s original wine estate, had fallen behind as newer competitors appealed to younger, design-savvy audiences. The repositioning as “makers of the impossible” became the catalyst for a confident refresh, drawing from Inniskillin’s 1970s heritage while evolving for the next fifty years.
Services
Art Direction
Brand Positioning
Visual Identity
Environmental Design
Packaging Design
Inniskillin is Canada’s original wine estate and a pioneer that changed how the world sees Canadian wine. Yet despite a history of accolades, the brand had started to feel dated in a market appealing to younger, more sophisticated audiences.
The repositioning as “makers of the impossible” set the tone for the new identity, which draws inspiration from Inniskillin’s award-winning 1970s era. The design layers contemporary sophistication over this rich heritage, creating a brand that feels both timeless and fresh.
At the core is a simplified emblem, an evolved “I” pillar that honours the winery’s two founders. This elegant anchor is paired with a flexible system of bold colour blocking, flowing curves, and metallic treatments. These distinguish the Estate, Discovery, and Reserve tiers while tying the range together.
Designed at Jacknife
