AI with a human touch.
Context
Kira Systems pioneered machine learning for legal contracts but despite its technical prowess the brand had grown visually dated and too narrow for its potential. Raising the question, how could Kira’s identity reflect its cutting edge technology while appealing to a forward thinking legal audience? The refresh embraced their technical roots, transforming the identity into a reflection of speed, independence and precision.
What was done.
Services
Art Direction
Visual Identity
Merchandise Design
Interior Design
Website Design
Validation.
Kira Systems revolutionised legal review with machine learning that could scan contracts faster and more accurately than human review. But while the product was at the cutting edge of AI the brand had fallen behind, visually dated and too narrow for its potential.
The refresh embraced Kira’s technical roots while amplifying forward momentum. At the core sits the Monocle an evolved icon simplified into parentheses inspired by coding syntax where function creates action. It embodies Kira’s ability to act independently and at speed while nodding to legal tradition.
Around it the system blends technical rigour with personality. Traditional typography grounds the brand in authority while expressive illustration reveals the human traits of the team behind it. Clarity, efficiency and storytelling sit side by side in a unified visual language.
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