Marking a new age hobby making.
Context
Make It Epic Hobbies Company is redefining the miniature hobby world with a technology first approach and its flagship line Epic Basing – 3D printed miniature basings that break from convention and empower hobbyists to reimagine their imaginative worlds. The challenge was clear. How could the brand stand out in a traditional industry while appealing to a tech savvy audience?
What was done.
Art Direction
Brand Positioning
Visual Identity
Copywriting
Social Design
Packaging Design
In a world of miniatures defined by tradition Make It Epic Hobbies Company is carving a new path. Founded by three entrepreneurs spanning North America the brand sets itself apart through technology, artistry and a determination to rethink the miniature hobby experience.
At the centre is Epic Basing a line of 3D printed basings that bring new levels of detail and imagination to the craft. With packaging design that reflects this mindset: a modern, technology first approach grounded in the precision and creativity of its founding team.
Geodes became the inspiration for the visual system. Their geometric, layered structure informed a design language of grids, colour and form that feels both natural and engineered. The logo expands this idea into a geometric star and snowflake, nodding to the Canadian and American roots of the founders. Brutalist in influence but refined in execution it gives the brand a bold, modern and recognisable presence either as the parent brand or through their Epic Basing product range.
Next Project
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